Initio

Initio is a Dutch streetwear brand built around authenticity and self-expression. The name "Initio" means origin—a new beginning. The brand was founded on the belief that clothing is more than style: it's an extension of who you are.

Initio isn't a traditional clothing brand, but a community of people who dare to forge their own path. Whether you're on the street, in the studio, or simply want to be yourself: Initio is there to empower your character.

With the slogan "Wear your character," Initio focuses on modern street culture, identity, and individuality.

Founder
Initio was founded by a solo founder with a clear vision: to build a brand that puts authenticity, character, and community at the heart of the Dutch streetwear scene.

Explore our latest collection now and give your clothes a fresh start.

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